DARK HORSE POLITICAL
AMERICA'S FUTURE IS AMERICA FIRST.
THE FUNDAMENTALS OF A WINNING CAMPAIGN
How you begin matters in politics. The quality of your preparation will determine your overall trajectory in Phase 2.
FOCUS: Organization. Precise Execution of Preliminary Set-up.
LAUNCH - CORE
Set the tone of your campaign early by executing a Massive Action Plan. Phase 2 is all about building the energy required to break through the
"Pit of Despair."
FOCUS: Fundraising. Initial Name ID. Build Energy Through Massive Action.
THE PIT OF DESPAIR
LACK OF TRACTION
The Pit of Despair is the place campaigns go to die. If you fall in--you'll probably never come out. Campaigns that lack the energy and finances to get past this stage almost always fail.
BUILDING THE BASE - EARLY SUPPORT
Focus on 3/4 and 4/4 conservative voters. These people will be your campaign's first wave of fired-up supporters who will volunteer and contribute.
FOCUS: Fundraising. Community (Ambassadors). Word-of-mouth Advertising. Increasing Visibility.
ESTABLISHING YOURSELF AS THE FRONTRUNNER - LATE SUPPORT
Expand your footprint to include Swing voters and Right-breaking Independent voters. These voting segments are the key to winning--especially in a tight race.
FOCUS: Fundraising. Expanding Community (Ambassadors). Earned Media. Advertising. Ground Game.
IMPOSING YOURSELF & SEPARATING FROM THE PACK - UNDECIDED VOTERS/PERSUADABLE DEMOCRATS