You Can Win.
DOMINATE
YOUR
ELECTION
The Ultimate Guide for Candidates to
Win Back America
WIN IS LOVED BY INDUSTRY-LEADING PROFESSIONALS AND CONSERVATIVES
No matter what office you seek, WIN provides a straightforward, detailed how-to, for anyone looking to bring positive change to our country through political office. With practical guidance and real-world examples, this book is the roadmap so many Candidates and Campaigns, desperately need.
LOREN CULP, Amazon #1 bestselling author and 2020 Washington State Gubernatorial Candidate (former DHP client who received more votes than any Republican Gubernatorial candidate in state history)
WIN is a compelling guide for those who are called by urgency and duty to make our country great again. It’s packed with innovative strategies and real-world applications for stronger candidates to champion a better America.
RYAN BURRELL, CEO of Spry Strategies
A must-read. This book is filled with useful ideas and clear advice, showing anyone how to be an effective candidate and work towards a brighter American future.
WILLIS JONES, CEO of Capital City Research
Gergen effectively uses lessons he learned from years in business, as a candidate and in political consulting to describe the nuts and bolts, ins and outs of campaigns and how to win them. These tips can be used by candidates and campaign managers at any level and from any political persuasion. This book can also be useful for any professor teaching political science courses.
SCOTT JORGENSEN, author, former Republican Legislative Staffer & current City Manager
WIN is a must-read for anyone passionate about revitalizing our nation’s core values. This book masterfully combines practical strategies with insightful analysis, empowering candidates to lead the charge in returning America to her core values.
DOUG BASLER, CEO of Prologue Digital
Gergen’s insightful book equips Republican candidates with the essential strategies and knowledge to champion our core values and achieve victory. It’s a must-read for anyone seeking to make a meaningful impact in the fight to preserve and promote the principles that define our great nation.
Dave McMullin, Pierce County (WA) Republican Party Chairman
Who should read this book?
Why should I read it?
Do you desire to master the art of political warfare to overcome challenges and seize opportunities in the battle for America’s future?
Wondering how to effectively engage and mobilize your target audience through compelling storytelling and a strong narrative?
Eager to discover the unconventional political thinking that sets successful conservative candidates apart from the rest?
Struggling to navigate the complex world of political campaigns and seeking a comprehensive guide to victory?
Want to learn the secrets of successful fundraising, storytelling, and coalition-building for your political campaign?
Curious about the five phases of a winning campaign and how to master each one for optimal results?
The Ultimate Guide for Candidates to
Win Back America
Meet Christopher
He's the guy candidates and political operatives call to tackle the tough races and to make them competitive.
Christopher Gergen is a highly skilled and experienced political strategist who has dedicated his career to conservative political organizations and candidates. He stands out from other political consultants by embracing unconventional political thinking. His unique ability to bring order to chaos through innovative tools and methods has proven to be a valuable asset to his clients.
Christopher’s journey in politics began as a grassroots volunteer for Senator Bob Dole’s Presidential campaign in 1995. Since then, he has been involved in numerous political campaigns ranging from local races to Presidential elections. In 2015, he left his growing financial advisory practice to establish Dark Horse Political. The following year, he was hired as the State Political Director for the Trump for President organization in Oregon. Since then, DHP has continued to provide advisory services to various campaigns at all levels of government.
6 reasons why you need
WIN: The Candidate's Guide to
Winning Back America
1.
The political landscape is changing every day.
Learn to anticipate your opponent and how to counterpunch, pivot, and communicate when conditions change, and “never let a good crisis go to waste.”
2.
It's easy to get overwhelmed by the monumental effort required to win and to get buried under the details.
Join Christopher as he walks you through how to stay focused, know what phase your campaign is in, and how to properly organize the details.
3.
There's no 'secret sauce' for winning campaigns (regardless of what consultants tell you).
Understand the concerns of your voters, identify voters properly, properly structure your messaging, and fundraise as if your life depends on it. Christopher shows you how.
4.
The best campaign principles are timeless.
Gain the essential strategies that work in every campaign, every district, and every election cycle (most of the time).
5.
Voters don't vote for the candidate who is right on the issues.
Winning candidates don’t focus on being right; being right is irrelevant. They focus on getting their narrative in front of the right voters at the right time as often as possible.
6.
My experience is your advantage.
Read the lessons Christopher has learned in the 25+ years of working in politics and business.
The Ultimate Guide for Candidates to
Win Back America
Get ahead of the game. From zero to victory in 353 pages.
This book is not The Idiot’s Guide to Campaigning. It won’t provide a ready-made platform or instantly revolutionize your campaign. Instead, it invites you to rethink campaign strategies within the complex and unpredictable political landscape of today. WIN’s Five-Phase Framework for campaign success will guide you through each stage of the campaign cycle, helping you sharpen your focus, craft a compelling narrative, secure essential funding, forge powerful alliances, leverage opposition research while sidestepping the pitfalls of unsavory tactics, and ultimately, weave your entire campaign into a cohesive master plan. We recommend reading the book from start to finish, and then revisiting pertinent chapters as you navigate the campaign process. To further support you and your team, you’ll find practical scripts for phone conversations and door-to-door canvassing included.
- Accurately identify the specific voters you need to win your race. Emphasizing the right narrative to resonate with your target audience is crucial for a successful campaign. Christopher highlights the importance of accurately identifying voters to engage or disregard and creating effective call-to-action strategies to guide them into your campaign’s commitment funnel, ultimately increasing your chances of victory.
- The money you need to fund your campaign is everywhere. Fear is the primary obstacle preventing candidates from raising vital funds for their campaigns, while the absence of a strategic plan ranks second. WIN directly tackles these challenges by providing a comprehensive plan, tailored calling scripts, technology suggestions, and a systematic approach to engage high, medium, and low-dollar donors, ensuring your campaign achieves its financial goals.
- How you do anything is how you do everything. At the core of a successful campaign lies a stellar candidate and an expertly executed race, demanding both personal and professional excellence from the candidate and their dedicated team. This commitment to excellence lays the foundation for a triumphant election outcome because quality matters.
The Ultimate Guide for Candidates to
Win Back America
The Dark Horse
Dominate the political sphere with Dark Horse Political, fusing unmatched experience and tailored strategies for your resounding victory.
As the founder of Dark Horse Political, Christopher Gergen brings 27 years of experience in General Political Consultancy, having managed campaigns from the Presidential level to local elections. Set to publish “WIN: The Candidate’s Guide to Winning Back America” in July 2023, Gergen and his team specialize in strategic and tactical consulting services tailored to each candidate’s unique needs. Dark Horse Political’s strategic services cover five crucial campaign phases, ensuring meticulous planning and execution. Their tactical services encompass web design, data management, advertising, event planning, fundraising, GOTV targeting, and more. Additionally, their sister company, Parabellum Strategic Group, offers a wide range of specialized services, such as integrated web design, social media advertising, and app development, to give your campaign a competitive edge. Trust Dark Horse Political to help you navigate the complex world of politics and secure your campaign’s success.
Christopher’s journey in politics began as a grassroots volunteer for Senator Bob Dole’s Presidential campaign in 1995. Since then, he has been involved in numerous political campaigns ranging from local races to Presidential elections. In 2015, he left his growing financial advisory practice to establish Dark Horse Political. The following year, he was hired as the State Political Director for the Trump for President organization in Oregon. Since then, DHP has continued to provide advisory services to various campaigns at all levels of government.
Read WIN your way.
Read in the way you prefer. WIN is always in your pocket, in your ears, and by your side.
HARD COVER
Worthy to appear
on any bookshelf
Have the guide for your campaign within arm’s reach in your office, ready to read.
$35 USD
PAPER BACK
Perfect for the hustle of your everyday schedule
Easy-to-carry strategies to have with you during your campaign journey.
DECEMBER 2023
E BOOK
For the busy candidate traveling to campaign stops
Take your copy of WIN everywhere you go and pull it up on your favorite device.
$15 USD
AVAILABLE JULY 2023
The Ultimate Guide for America First Candidates to
Win Back America
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