How you begin matters in politics. The quality of your preparation will determine your overall trajectory in Phase 2.
FOCUS: Organization. Precise Execution of Preliminary Set-up.
PHASE 2: LAUNCH
TARGET SEGMENT: FOUNDATION
Set the tone of your campaign early by executing a Massive Action Plan. Phase 2 is all about building the energy required to break through the gravity of the "Pit of Despair."
FOCUS: Fundraising. Initial Name ID. Build Energy Through Massive Action.
'PIT OF DESPAIR'
The Pit of Despair is the place campaigns go to die. If you fall in--you'll probably never come out. Campaigns that lack the energy and finances to get past this stage almost always fail.
PHASE 3: BUILDING THE BASE
TARGET SEGMENT: EARLY MAJORITY
Focus on 3/4 and 4/4 conservative voters. These people will be your campaign's first wave of fired-up supporters who will volunteer and contribute.
FOCUS: Fundraising. Community (Ambassadors). Word-of-mouth Advertising. Increasing Visibility.
PHASE 4: ESTABLISHING THE BASE
TARGET SEGMENT: LATE MAJORITY
Expand your footprint to include Swing voters and Right-breaking Independent voters. These voting segments are the key to winning--especially in a tight race.
FOCUS: Fundraising. Expanding Community (Ambassadors). Earned Media. Advertising. Ground Game. Air War.
PHASE 5: IMPOSING THE EFFORT
TARGET SEGMENT: LATE DECIDERS
Separate yourself from the other candidates in the race by creating an atmosphere and perception of inevitability.
FOCUS: Fundraising. Earned Media. Coordinated Advertising. Ground Game. Air War.
Dark Horse Political can guide your campaign through the fundamental strategic process of crafting an organized winning campaign. For more information on how DHP can assist your campaign please email mycampaign@dhpolitical.com for details.
