DARK HORSE POLITICAL

STRATEGIC PLANNING

AMERICA'S FUTURE IS AMERICA FIRST.

THE FUNDAMENTALS OF A WINNING CAMPAIGN

PHASE ONE
PRE-LAUNCH

How you begin matters in politics. The quality of your preparation will determine your overall trajectory in Phase 2.

FOCUS: Organization. Precise Execution of Preliminary Set-up.

PHASE TWO
LAUNCH - CORE

Set the tone of your campaign early by executing a Massive Action Plan. Phase 2 is all about building the energy required to break through the
"Pit of Despair."

FOCUS: Fundraising. Initial Name ID. Build Energy Through Massive Action.

THE PIT OF DESPAIR
LACK OF TRACTION

The Pit of Despair is the place campaigns go to die. If you fall in--you'll probably never come out. Campaigns that lack the energy and finances to get past this stage almost always fail.

PHASE THREE
BUILDING THE BASE - EARLY SUPPORT

Focus on 3/4 and 4/4 conservative voters. These people will be your campaign's first wave of fired-up supporters who will volunteer and contribute.

FOCUS: Fundraising. Community (Ambassadors). Word-of-mouth Advertising. Increasing Visibility.

PHASE FOUR
ESTABLISHING YOURSELF AS THE FRONTRUNNER - LATE SUPPORT

Expand your footprint to include Swing voters and Right-breaking Independent voters. These voting segments are the key to winning--especially in a tight race.

FOCUS: Fundraising. Expanding Community (Ambassadors). Earned Media. Advertising. Ground Game.

PHASE FIVE
IMPOSING YOURSELF & SEPARATING FROM THE PACK - UNDECIDED VOTERS/PERSUADABLE DEMOCRATS

Separate yourself from the other candidates in the race by creating an atmosphere and perception of inevitability.

FOCUS: Fundraising. Earned Media. Coordinated Advertising. Ground Game.

Dark Horse Political can guide your campaign through the fundamental strategic process of crafting an organized winning campaign. For more information on how DHP can assist your campaign please email mycampaign@dhpolitical.com for details.